UX Consultant, Alignment
Introduction: HSBC want their customers to enjoy an industry defining 'best-in-class' user experience that provides seamless, consistent and continuous end-to-end task based jorneys independent of channel or platform.
Approach & Deliverables: Initial approach to undertake a UX Audit of key user journeys across multiple digital channels, platforms and geographical territories to identify gaps and misalignment in the user experience. Particular focus on existing customer journeys across HSBS public (website) and secure (online banking) platforms
UX Audit of HSBC digital channels to identify misalignment in user experience.
Prioritised UX Refinement Plan to implement validated user experience refinements.